Standing out in your category means becoming the natural choice for customers. Decisions are non-conscious - influence them with neuroscience to measurably boost your success.
Stop chasing emotion, engineer action with precision.
Understand your audience
Peer into the non-conscious minds of your consumers, on a large scale and see how to apply what you do best to trigger the purchase brain state. Gone are “unmasking” and “decoding.” Get creativity right from the start.
Real neuroscience
The traditional ad industry focuses on liking. Studies show resonance (action) and liking are inversely correlated. We are a group of PhD-level scientists and ad professionals. Our expertise saves you from costly missteps.
Not your average data analysis
Triggering purchase decision has one requirement: resonance. ax3 empowers you to align with the traits of your audience. ax3 insights are the advantage the industry has been seeking for a century. Now they are yours.
Our Approach
Mastering Market Dynamics:
Capture
ax3 utilizes two data collection methods: Social Scanning and Consumer Assessment. Choose to gain insights into your potential or current audience—or both—to unlock your Total Addressable Market and market share roadmap.
Claim
Identify and evaluate key markers within your category to understand which trends, symbols, and concepts define it and are essential to control. Category markers ensure alignment, while traits guide differentiation, ensuring prominence and dominance.
Control
Driving consumer action requires aligning your message with your audience psychological traits. ax3 provides communication briefs as roadmaps to create resonant, on-brand messaging. Select traits that align with your brand to generate impactful ideas.
Trusted By
Our Process
We handle the details, You bring the results.
ax3 insights empower you to replicate successful growth with every campaign, thanks to advances in real neuroscience.
Data to Decision
01 Data Collection
ax3 collects and refines data from a variety of sources to create a sample of your Total Market. We can analyze with zero client data. GDPR compliant, completely anonymous, and maximum security.
02 ax3 Analysis
Our models extract cognitive traits from a complex series of patterns across the entire spectrum of human cognition, a global first, and all you need to master your market.
03 Clustering & Segmentation
Decision requires resonance, so we cluster groups of consumers based on similar psych traits, naturally.
04 Marketing Brief
Our ax3 platform generates what we call the “unimpeachable brief,” that empowers you with a blueprint to creating resonant messaging that triggers the resonance response in the brain.
ax3 collects and refines data from a variety of sources to create a sample of your Total Market. We can analyze with zero client data. GDPR compliant, completely anonymous, and maximum security.
Know your customers
Capture your Total Addressable Market.
ax3 insights give you more than a sliver of highly-defined target, ax3 delivers the TAM and let you target them simultaneously with resonant messaging. ax3 insights are the one way to know your customers if you want to engineer resonance and action.
Creative for the Non-conscious
Claim decision via resonance
95% of cognition is non-conscious, and decision requires you to speak to this part of the mind. ax3 is the only consumer research that gives you guidance on what to create, and shows you how to engineer on-brand messaging that triggers decision.
Dominating your category
Control - Tailor your ads to your most valuable target group.
Our audience clustering identifies high-affinity, high-value consumers. Optimize and maximize the impact of your campaigns – conversions per dollar. This is efficiency and sustainability.
Proven Insights
56% increase in revenue with zero paid ads
We measured the audience and discovered over 50% were introverts. Since the client's messaging targeted extroverts, it was invisible to this group.
We introduced introverted messaging and unlocked a significant new source of revenue. Zero media spend.
47% Extrovert
53% Introvert
Discover more about yourself with ax3!
Have you ever wondered what kind of animal matches your personality type? By blending personality insights with animal archetypes, you'll gain a deeper understanding of your traits and tendencies, revealing how you naturally interact with the world around you.
Ax3 aggregates data from a variety of sources, primarily focusing on social networks where user-generated content, such as text posts, is prevalent. We are also in the process of testing and developing models for analyzing images and videos.
Ax3 employs advanced deep learning AI to assess the authenticity of user data. Our system evaluates the trustworthiness of each data source, rejecting those with insufficient trust scores and categorizing them to ensure that only reliable and accurate information is used.
While our tool can analyze trends and real-life events, real-time or near-real-time data is not always essential for understanding customer psychology with ax3. Our focus is on delivering deep insights through comprehensive data analysis rather than immediate updates.
Deep insights are those from the non-conscious brain, and they cannot be extracted by focus groups or other traditional means as the conscious brain does not have access to the non-conscious emotional motives (evidence 1, evidence 2).Claiming “deep insights” via conscious questions is misleading. ax3 extracts deep insights - cognitive traits - via data analysis of behavior.
You work with us, and we use our technology to provide insights to you. A full year of 2 x analyses of your category, 2 x analyses of your customer base, and working directly with us with the ax3 blueprints to capture and control your category is approximately the same price as a single study from a major global research agency (and they don’t give blueprints); or 1/3 the price of a global consulting firm. This is sustainability and efficiency. Contact us at [email protected] to get a quote.
Only 5% of decisions are conscious.
5% of the decisions we make are conscious decisions based on liking. Instead of focusing on those 5%, start targeting the 95%.
Get the 95%
5% of the decisions we make are conscious decisions based on liking. Instead of focusing on those 5%, start targeting the 95%.
Get the 95%
